In a year where we could use kindness most, Aerie is spreading it with its #AerieREAL Kind hotline. Launching on World Kindness Day, Nov. 13th, you’ll be greeted with a message of positivity from Kindness Advocates Storm Reid and Jillian Mercado. The hotline lets you customize your experience and choose from one of four messages: Kindness For Yourself, Kindness For Others, Kindness For the World, and Kindness Online from Iskra Lawrence, Aly Raisman, and more. If you’re spending the holidays away from family and friends, the weather has you down, or you just need a little extra love in your day, Aerie is making a difference.
To bring the hotline’s message into action, Aerie is inviting people to nominate those affecting change in their communities through kindness. Winners will be treated to a surprise fit uniquely for them, and the kindness doesn’t end there. In partnership with Feeding America, the brand is donating five meals to those who are facing hunger for every purchase until Nov. 15. So get your kindness on by calling 844-KIND-365, nominating someone special in your life, or gifting a new pair of leggings to a friend and providing hunger relief in the process. How are you spreading kindness today?